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Armani Jeans & Emporio Armani Underwear in collaboration with Rihanna

NEW CAPSULE COLLECTIONS IN COLLABORATION WITH RIHANNA

Armani Jeans and Emporio Armani Underwear present their second capsule collections designed in collaboration with Rihanna: a range of new must-have jeans and lingerie items, available in stores worldwide from mid-April 2012.

Rihanna, an artist who has sold more than 35 million albums and 120 million singles across the globe, and  winner of 6 Grammy Awards, is the face of our advertising campaigns for two of our brands. Extremely talented and highly feminine, Rihanna possesses verve and incredible energy, embodying the young, modern and captivating spirit of Armani Jeans and Emporio Armani Underwear.

Giorgio Armani says, “Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with. She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly.”

Rihanna says, “I have always really admired Giorgio Armani and his elegant work; I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing.”

Armani Jeans in collaboration with Rihanna

The spirit is classic American denim with a vintage feel and features three pieces of denim, four T-shirts, a leather jacket and a canvas bag in two sizes.

Given that Rihanna is known for being so feminine and sensual, it may come as a surprise to find the designs boyish in their style. A classic tartan print, a denim romper and a simple tank top all suggest an old-school honesty and durability that is certainly authentic and male in its origins. But when you pull this workwear on, you realise that it can be really sexy – think Fifties-style pin up and you get the picture. Take, for example, the high-waisted shorts in a vintage wash. Inside, these have a tartan print that is revealed when you roll them up. Very sexy. As is Rihanna’s other favourite, a romper that she loves to wear herself. It comes in distressed denim with a few holes and is very soft to the touch. Other notable treatments include the bleach-effect on the skinny jeans, which have had their back pockets removed after the bleaching process, leaving the shadowy marks of where they once were.

The four T-shirts are stars of the collection: a classic black tank top with a tiny denim pocket featuring Rihanna’s logo pin; a feminine dusty-pink T-shirt featuring her “eagle+R” logo in silver foil; a printed top with cut-outs, displaying the same bird print as can be found on the underwear; and a long maxi T-shirt, with a huge “cloud” print to suggest the airy summer breeze. By contrast, the leather jacket is small, sexy and very feminine. Finally, the two canvas bags are stylishly utilitarian, reinforcing the overall vintage feel of the collection.

Emporio Armani Underwear in collaboration with Rihanna

Basic, comfortable and feminine, the new items in this collection are made of stretch cotton for everyday wear, and come at affordable prices. The tank-top-and-shorts series is available in black or grey, embellished with a rhinestone logo, while the push-up bra and-thong or panties combination comes in teal or black with a contrasting glitter logo and personalised elastic. A soft micro-fibre series of styles in shaded sky blue completes the collection, and features micro printing and the inscription “Rihanna for Emporio Armani” across the elastic.